{"id":712,"date":"2007-03-23T13:45:31","date_gmt":"2007-03-23T13:45:31","guid":{"rendered":"http:\/\/www.larsandersjohansson.se\/wordpress\/?p=712"},"modified":"2007-03-23T13:45:31","modified_gmt":"2007-03-23T13:45:31","slug":"magikern-marknadsforingen-miljon-och-miljonerna","status":"publish","type":"post","link":"https:\/\/www.larsandersjohansson.se\/?p=712","title":{"rendered":"Magikern, marknadsf\u00f6ringen, milj\u00f6n och miljonerna."},"content":{"rendered":"<p>Den osannolikt framg\u00e5ngsrika barnboksf\u00f6rfattarinnan J.K. Rowling som blivit m\u00e5ngmiljon\u00e4r, inte minstgenom att s\u00e4lja filmr\u00e4ttigheterna till sina b\u00e4sts\u00e4ljande b\u00f6cker om den lille trollkarlen Harry Potter, skyr inga medel i sin marknadsf\u00f6ring. <\/p>\n<p>Den nya <a href=\"http:\/\/www.dn.se\/DNet\/jsp\/polopoly.jsp?d=2374&amp;a=631424\" target=\"_blank\" title=\"DN\">Harry Potterboken<\/a>, som p\u00e5st\u00e5s ska bli den sista, ska tryckas p\u00e5 milj\u00f6v\u00e4nligt papper. Ett i och f\u00f6r sig lovv\u00e4rt initiativ som borde g\u00e4lla alla b\u00f6cker, men ack s\u00e5 genomskinligt i dessa tider av global milj\u00f6debatt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Den osannolikt framg\u00e5ngsrika barnboksf\u00f6rfattarinnan J.K. Rowling som blivit m\u00e5ngmiljon\u00e4r, inte minstgenom att s\u00e4lja filmr\u00e4ttigheterna till sina b\u00e4sts\u00e4ljande b\u00f6cker om den lille trollkarlen Harry Potter, skyr inga medel i sin marknadsf\u00f6ring.[&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[11],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.larsandersjohansson.se\/index.php?rest_route=\/wp\/v2\/posts\/712"}],"collection":[{"href":"https:\/\/www.larsandersjohansson.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.larsandersjohansson.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.larsandersjohansson.se\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.larsandersjohansson.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=712"}],"version-history":[{"count":0,"href":"https:\/\/www.larsandersjohansson.se\/index.php?rest_route=\/wp\/v2\/posts\/712\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.larsandersjohansson.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.larsandersjohansson.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.larsandersjohansson.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}